I am sitting on a bus. No, I didn’t go back to school…and I am not on my way to the state pen. I write to you with love from a BOLT BUS, traveling from Washington, DC to New York City.
I have spent the last 7 days in Washington, DC on business. After attending 2 [...]
A few weeks back, airline industry pioneer JetBlue revealed what many would consider the most outlandish marketing promotion yet: unlimited flying for a 30 day period for only $599.
What makes this “good marketing” is quite simple.
First and foremost, the sheer outrageous nature of the promotion was enough to raise eyebrows throughout all media. The promotion [...]