A few weeks back, airline industry pioneer JetBlue revealed what many would consider the most outlandish marketing promotion yet: unlimited flying for a 30 day period for only $599.
What makes this “good marketing” is quite simple.
First and foremost, the sheer outrageous nature of the promotion was enough to raise eyebrows throughout all media. The promotion [...]
If you are an enlightened entrepreneur and you don’t know what LCV, listen up, because this will have a BIG impact on your business. LCV, or Lifetime Client Value, is the calculation of the total dollar value an individual client has contributed to your business over the life of your relationship with that individual/organization.
As an [...]